Affiliate marketing is on the rise because it has an incredible return on investment. As retail marketing in brick and mortar businesses slows down, losses in revenue due to their overhead costs, Affiliate Marketing is on the rise, and allows a large ROI with expanded reach. Large corporations are getting on-board with affiliate marketing because they know it works; Amazon, Nike, etc.
Think of affiliate marketing as a virtual word of mouth, but instead of giving your recommendation to one person at a time, it allows the influencers to give a recommendation to your target audience thousands at a time.
Influencers that are aligned with your brand and have built trust with your target market already due to years of building this relationship. This client/influencer relationship allows for quicker and larger product orders.